Shoora for Theatres

01In brief

Someone in your audience is following only half the play, and many more stay home because they know they would.

Shoora puts every line on the patron's own phone, live, in their language. No headset, no hearing aid, no special night. And the same phone lets the audience cheer the cast and buy from the show.

02Who Shoora helps

Deaf and hard-of-hearing patrons. One person in five lives with hearing loss¹. Today they wait for the one captioned night, or don't come. With Shoora every night is captioned, in any seat.

Older patrons who won't wear a hearing aid. Only 17% of people who need a hearing aid use one¹. Shoora reaches them anyway, on the phone that bought the ticket.

Everyone the house headsets fail. Headsets squeal, confuse, cost a deposit, and many won't wear one someone else just wore. Shoora needs none.

Visitors in another language. Shoora also translates, so each patron reads in their own language.

03Closer to the audience

• Applause from every seat. Patrons send the cast flowers and a thumbs-up from their phones, and the theatre can count them.
• A word from the stage. Welcome the house, announce the end of the interval, or thank them after the bow, on every phone at once.
• Director's insight (optional). See where the house laughed, and where it got lost.
• Feedback while it's fresh. A short poll or comment at the curtain call, if enabled.

04Sell more, every night

• Merchandise at the right moment. At the interval or the curtain call, send every phone a photo of the programme, the cast album or the T-shirt, with a link to buy.
• The next show. Patrons who loved tonight get the next production, with a booking link, while they're still in their seats.
• New ticket buyers. People who cannot follow a play today start booking, and every night becomes one you can advertise to Deaf, hard-of-hearing and foreign-language patrons.

05How it works

06What it asks of you

Once. Connect a phone to the amplifier line-out, set up the production, and print the QR code.

Never. Install screens or receivers, rent out headsets, book a captioner, or reserve special seats.

07When audiences can follow, they come

In 1983 the Canadian Opera Company put translations above the stage². Opera houses around the world soon followed, and audiences who had stayed away came back. Surtitles gave the room one language. Shoora gives each person their own.