See it live

Every word, wherever you go

The play, the concert and the ride home: live captions, live lyrics and live announcements on your phone. (59 s)

Live · text · sign language

Every word, on every phone in the room.

Shoora ties live speech to text — translated, and in sign language — served to each viewer’s own phone, in the language they chose. Nobody installs anything: not the venue, not the audience.

Join the beta →

          🇬🇧
          “…and for the first time, the whole hall laughs together.”
        
🤟Sign language, always shown beside the text.
💬Type back to the speaker — no raised hand, no voice.

          🎻Henry moved from Moscow last year. Tonight he follows every line of Fiddler on the Roof in Russian — and finally laughs at the jokes with everyone else.
        

The moment

Noa, 15, Deaf from birth, sits in the seventh row at her first play. For the first time in her life she laughs together with the whole hall — at the same second, at the same joke.

This is what Shoora does.

Real moments

Everyone in the room, in on it together.

Henry moved from Moscow last year — tonight he follows every line of “Fiddler on the Roof” in Russian, and finally laughs at the jokes with everyone else.

Noa, Deaf from birth, sits in the seventh row at her first play — and laughs with the whole hall, at the same second, at the same joke.

Amara reads her professor’s lecture live on her phone, then types a question straight to the screen — no raised hand, no interpreter booked.

Yusuf, visiting from Istanbul, photographs a painting and hears the story behind it in Turkish — text and sign, side by side.

Mrs. Cohen is hard of hearing, but she didn’t miss a word of her grandson’s graduation speech.

Lucas, an exchange student from São Paulo, keeps pace with a fast physics lecture in Portuguese.

Dvir signs his question to the camera, and the guide reads it aloud as text — a two-way conversation, at last.

Fatima brought her kids to the play — each of them followed it in their own language, together in the same row.

The problem

In any room where someone speaks, about one in five can’t fully follow.

430 million people live with disabling hearing loss — plus hundreds of millions of migrants, students and tourists following content in a language that isn’t their own. Today’s options are one screen in one language for everyone, or human captioners at a price that limits them to a handful of shows a year. Machine translation exists; what’s missing is the link between the translation and the moment a word is spoken.

The solution

A synchronisation engine that follows the speaker.

Shoora listens, finds in real time where the speaker is in the text, and serves the matching line — translated and signed — to each phone. Two modes:

Known text

Theatre, opera, a lecture with slides: translation and signing are prepared in advance at human quality. The engine only synchronises — high accuracy, near-zero marginal cost.

Free speech

Classroom, tour, conference: live transcription and translation, with slides and syllabus acting as a partial script that sharpens names and terms.

Sign language, always

Signing is shown next to the text, so meaning survives even when automatic signing is imperfect.

Two-way

Audience members type straight to the speaker’s screen. Reverse mode lets a Deaf viewer sign to the camera and the speaker reads it as text.

Museums

Photograph an object or label, get the explanation in your language — text and sign. Kids mode and a post-visit memory page widen the audience.

Theme parks

Ride safety briefings, show narration and attraction stories reach every guest on their own phone — in their language, as text and sign — over crowd noise and without a single extra speaker.

At the doctor

An older patient who can’t hear well, won’t remember the details, or doesn’t speak the language reads every word on their phone — in their language, as text and sign — and keeps a saved record of the visit to review later or share with family.

Nothing to install

No screens, no dedicated Wi-Fi, no operator. Neither the venue nor the audience installs anything — it runs on the phones already in the room.

Why it’s different

No one else joins all four in one place.

Speech-to-text synchronisation with pre-prepared, human-quality translation.
Sign language beside every line — captioning apps have none.
High-quality output in noisy rooms — theatres, lecture halls — where live-caption apps break down.
Two-way communication, both directions.
Serves stage and classroom alike — no venue hardware.

We’ll never replace human interpreters where stakes are high — hospitals, courts. We take the 95% of moments they can’t reach.

The market

$4–6.5Blive captioning & transcription market (2025)

9–10%annual growth · education fastest

430Mpeople with disabling hearing loss

1 / 5in any room don’t hear well

Institutional licensing (venues hold under-used, legally-mandated accessibility budgets) plus a content marketplace whose library compounds into the company’s core asset.

For museums

Museums: bring every visitor in.

Let visitors photograph an object or label and hear it explained in their own language — in text and sign. Add a kids mode and a post-visit memory page. Several museums have already joined our first pilots on a revenue-share basis. Yours could be next.

Partner with us →

Team

Built by AI practitioners.

Shoora is founded by AI experts with hands-on experience shipping production speech recognition, NLP and machine translation. The synchronisation engine is the founders’ own work — built alongside Deaf community advisors, theatre professionals and educators.

Traction

Several museums confirmed for first photo-and-explain pilots, with the revenue-share model.
A theatre pilot in preparation — one show, three languages plus sign language — to prove the real-time engine.
Speech & translation have matured; open-source sign-language tooling is finally available; accessibility rules are turning provision into a budgeted obligation.

Join the beta

Bring Shoora to your stage, hall or gallery.

Theatres, museums, universities, lecturers, guides and Deaf signers — tell us a little and we’ll be in touch about a pilot.